Masi Agricola

Masi Agricola: The Global Benchmark for Amarone and the Appassimento Method Masi Agricola is the undisputed leader in the production of Amarone della Valpolicella. For over seven generations, the Boscaini family has combined ancient Venetian traditions with modern scientific research to become the world’s leading authority on the "Appassimento" technique—the art of drying grapes to create wines of extraordinary concentration and longevity. The Heritage of "Vaio dei Masi" The story began in 1772 when the Boscaini family acquired their first vineyards in the small valley called "Vaio dei Masi" in the heart of the Valpolicella Classica region. Today, led by Sandro Boscaini (widely known as "Mr. Amarone"), Masi has expanded its reach across the Venetian territories and beyond, while remaining fiercely dedicated to the indigenous grapes of the region: Corvina, Rondinella, and Molinara. The Science of Appassimento: The Masi Expertise Masi is internationally renowned for its expertise in Appassimento, a method where grapes are laid out on traditional bamboo racks (arele) during the winter months. This process naturally concentrates sugars, aromas, and tannins. Innovation: Unlike many traditionalists, Masi utilizes the Masi Technical Group, a dedicated R&D team that has modernized the drying process to ensure perfect grape health and aromatic purity. Double Fermentation: In 1964, Masi created a new category of wine with Campofiorin, using a "double fermentation" technique that infuses fresh red wine with the richness of semi-dried grapes. Why Masi is an Essential for Any Wine Cellar For the GrapeYear community, Masi represents the gold standard of the Veneto region. Here is why Masi is a cornerstone of Italian excellence: The Serego Alighieri Connection: Masi manages the historic Serego Alighieri estate, belonging to the direct descendants of the poet Dante Alighieri. This partnership produces some of the most historic and prestigious wines in Valpolicella. Consistency and Quality: From their approachable daily wines to their complex, age-worthy Amarone Crus, Masi maintains a rigorous quality standard that has made them a favorite in over 120 countries. The "Masi Wine Experience": Masi is a pioneer in wine tourism, offering immersive experiences that allow visitors to see the drying lofts and historic cellars, making the brand a lifestyle ambassador for Italian culture. The Iconic Portfolio: From Campofiorin to Costasera Costasera Amarone della Valpolicella Classico: The flagship of the estate. A proud, majestic, and complex wine that is the true reference point for the Amarone category. Campofiorin: The original "Super Venetian." A rich, velvety wine that offers the soul of an Amarone with the drinkability of a younger red. Vaio Armaron (Serego Alighieri): A legendary Amarone frequently ranked among the top wines in the world, known for its unique aging in cherry wood barrels. Mazzano & Campolongo di Torbe: Two prestigious Amarone Crus that showcase the incredible difference terroir can make, even within the same drying process.